Charcha
Guides

What to Do When ChatGPT Gets Your Company Wrong

Why AI assistants get facts about Indian companies wrong, how to trace each error to its source, and a step by step plan to correct it.

A customer messages your sales team: "ChatGPT says you stopped home delivery in Pune." You never did. Or a prospect asks why your fees are higher than they are, because an AI assistant quoted a price from three years ago. Or an assistant gives your founding year, your head office or your product range wrongly, with total confidence.

This happens to Indian companies of every size. The good news is that most wrong answers have a traceable cause, and most causes can be fixed. This guide walks through what to do, in the order that tends to work.

First, understand why it happens

AI assistants such as ChatGPT build answers from two places: what they learnt from public text before your customer ever asked, and what they look up on the web at the moment of the question. A wrong answer usually comes from one of these:

  • Old information that is still online. A 2021 news story, an outdated directory listing or an old price list on a partner site.
  • Conflicting information. Your website says one thing, your Google listing another, and a marketplace page a third. The assistant picks one, or blends them.
  • Thin information. When little is written about you, the assistant fills gaps with guesses that sound plausible.
  • Confusion with another company. Similar names are common in India. A Jaipur firm and a Hyderabad firm with near-identical names can get merged into one answer.
  • Information your site hides from bots. Some websites only show their main content after JavaScript runs in a browser. A study by Vercel and MERJ found that the crawlers used by OpenAI and Anthropic fetch pages but do not run JavaScript, so content that only appears after scripts load can be invisible to them (Vercel).

You cannot edit an AI assistant's answer directly. What you can do is change the information it reads.

Step 1: Write down exactly what is wrong

Before fixing anything, collect the evidence.

  1. Open a fresh chat (or a private window, logged out) so your own history does not colour the answer.
  2. Ask the questions your buyers really ask: "Is [brand] good for X?", "What does [brand] charge?", "Where is [brand] based?", "[brand] vs [competitor]".
  3. Ask each one more than once. Answers vary between conversations, so one odd answer may not repeat, while an error that shows up every time is worth fixing first.
  4. Save screenshots with the date, and note the exact wrong claim.

You will usually end up with a short list: two or three errors that matter, and a few small ones that do not.

Step 2: Find where the error comes from

When ChatGPT looks something up, it can show its sources. OpenAI's help centre describes a "Sources" button on answers that used the web (OpenAI help). Open it.

Look for patterns:

  • Is the wrong price on an old blog post, a comparison site or a reseller page?
  • Is the wrong address from a directory you forgot you were listed on?
  • Is the error in a news article, or in a Wikipedia page that cites one?

If no source is shown, search the wrong claim in quotes on Google. The same phrasing often turns up on the page that started it.

Step 3: Fix what you control first

Start with your own properties. They are the fastest to change and the easiest for assistants to trust when they agree with each other.

Your website

  • One clear facts page. Your About page should state, in plain sentences, the facts people get wrong: what you sell, where you operate, since when, who runs the company, and how to contact you. Avoid putting these only inside images, sliders or tabs.
  • Current prices in text. If pricing is public, keep it on a page that loads as plain text. A price inside a PDF or an image is easy to miss and easy to misread.
  • Say what changed. If you closed a branch, dropped a product or changed a plan, say so plainly ("We stopped offering X in March 2025"). Silence leaves old pages as the only record.
  • Check that bots can read the page. Ask your developer whether your key pages render their main text on the server, or only after JavaScript runs. The Vercel study recommends server rendering for main content, titles and descriptions for exactly this reason (Vercel).
  • Check robots.txt. OpenAI says sites that block its search crawler, OAI-SearchBot, will not be shown in ChatGPT search answers, and that changes to robots.txt can take about 24 hours to take effect (OpenAI crawlers). Many sites block bots by accident through a security plugin or CDN setting.
  • Structured data. Adding schema.org Organization markup with your legal name, address, logo and official profiles gives machines a clean statement of the basics.

Your listings

  • Google Business Profile. Google lets verified owners edit address, hours, contact details and more directly from Search or Maps (Google Business Profile Help). Check every location, not just the head office.
  • Marketplaces and directories. Amazon, Flipkart, Nykaa, IndiaMART, Justdial, Practo, Zomato or whichever sites matter in your category. Old listings with old prices are a common source of errors.
  • Social profiles. LinkedIn company page, Instagram bio, YouTube "About". Make the description and website link match your site.

The goal is consistency. When five sources agree, one stray old page carries far less weight.

Step 4: Ask others to correct what you do not control

This is slower, but often where the real fix lies.

News and blogs

Write to the editor or author with the specific sentence that is wrong, the correct fact, and a public link that proves it. Keep it short and polite. Many publications add an update n