Visibility
The share of AI answers that name your firm, per model and per question type.
AI search analyticsfor Indian brands
See how ChatGPT and Claude recommend brands like yours, through key metrics like Visibility, Position and Sentiment
Visibility21%+4 pts
Position#2.2Dot & Key #1.3
Share of voice18.5%Juicy Chemistry 14.8%
Sentiment65Forest Essentials 73
Brands in AI answers
| # | Brand | Visibility | Pos. | Sent. |
|---|---|---|---|---|
| 1 | Your brand | 21% | 2.2 | 65 |
| 2 | 17% | 1.5 | 72 | |
| 3 | 17% | 1.8 | 73 | |
| 4 | 17% | 2.8 | 63 | |
| 5 | 13% | 1.3 | 64 | |
| 6 | 8% | 2.5 | 69 |
Visibility by model
ChatGPT17%17%
Claude25%17%
What AI claims about you
Check“Tea Tree Face Wash is sulfate-free and paraben-free”
Check“Sits in the ₹300–₹400 price range”
Check“Positioned as natural and toxin-free”
D2C and FMCGSaaS and softwareHospitals and clinicsReal estateEducation and coachingBanking, broking and insuranceTravel and hospitalityManufacturing and exportsCA and legal firmsRestaurants and retail
Metrics
Understand how AI sees your firm
Four numbers, tracked over time for every question your clients and partners ask.
1Market leader
2Challenger
3Regional rival
4New entrant
Position
Where you appear in the list when you are named. First gets the click.
Share of voice
Your mentions against every competitor's, across all questions.
Sentiment
Whether AI recommends you, lists you, or warns people away.
Built for India
Not a US marketing tool with an Indian flag
Global AI visibility tools test generic English questions and often list foreign brands as your competitors. Indian buyers ask differently: in Hinglish, by city, in rupees.
Questions written for your market
We read your website and write the questions Indian buyers actually ask AI about your category, including Hinglish and “best in my city” questions. Edit them any time.
Your real competitors, including local ones
Not a generic global list. The national leaders and the regional rivals your customers compare you with, added automatically.
Fact-check and risk alerts
Alerts when AI quotes wrong prices or old figures, or mentions regulatory or legal trouble. We find the page it came from and draft the correction.
Website AI-readiness check
Many Indian websites are invisible to AI: blocked bots, pages that need JavaScript, no contact details on the page. We check yours every week and say exactly what to fix.
Recommendations that respect Indian rules
Every action follows the ASCI advertising code, and SEBI, RBI, IRDAI or medical rules where they apply. No fake reviews, no paid posts passed off as opinion.
How it works
From question to fix
Tell us your company
Name, website and home city. We read your site, then set up your questions and competitors. Adjust them any time.
We keep watching
Charcha follows what ChatGPT and Claude say about brands like yours, week after week. Gemini and Perplexity are next.
You get the gaps and the fixes
The questions you are missing from, the sites to get listed on, and the wrong claims to correct, ranked by impact.
Free snapshot
Find out where you stand today
See how AI talks about your firm today, in a full report, free.
Your visibility, position and sentiment against your competitorsThe questions you are missing fromThe sites AI cites when it answersWhat AI says about your firm, word for word
Be the brand AI recommends
Ongoing tracking across every major AI model, with a clear list of what to fix next.